Posts Tagged ‘travel sales training’

Specialised travel industry training

Tuesday, December 22nd, 2009

Specialised travel industry training. Yes we can ! The value of sales training is arguably stronger now than it has been for a long while. As we know, the failure of some travel companies recently has been well documented, and travel companies are having to fight hard to get customers’ travel money. Those that invest in their sales teams and their companies will come out stronger. Sometimes winners get acknowledged with awards too !

Travel industry sales training is all about getting more of your customers here

Travel industry sales training is all about getting more of your customers here

Earlier this month (9th Dec) leading UK organisation Complete Cruise Solutions held their annual awards for the UK travel industry on-board the Queen Victoria in Southampton Docks. Cruise1st – the Salford based and wholly owned subsidiary of Royal Caribbean Cruises, gained three individual awards. Their sales results for the year won them the Western Region awards for Most Improved Sales for Cunard, P&O and Princess Cruises”. Gareth Evison, Product Manager for Cruise1st was delighted to accept the awards on behalf of the company and attributed their success to (amongst many things) the sales training the company had been receiving these past twelve months from our specialist travel trainer Alan Cook. If you are involved in travel, whether it is travel agency, or as a cruise operator or a tour company or you are in the leisure industry, give us a call. And who knows next year it may be you accepting accolades and awards. Would be nice wouldn’t it ?

Get your travel consultants up to £40K

Wednesday, November 11th, 2009

Get your travel consultants up to earnings of £40K per year.   It is a great idea as it means you will be making more money through increased sales of holidays, cruises, tours etc.

In May 2006, Destinology an upmarket travel company based in the North-West of England commissioned the services of our travel sales training specialist Alan Cook to improve the sales call conversion ratios of their 30 or so in-house consultants.  The company management told the sales team that, within a few years … “Consultants would see themselves earning in excess of £40k per year”. Understandably there was some initial scepticism to this boast, especially since the travel industry rarely sees consultant’s income pass the £20k mark let alone £40k!!!

Holiday sales training - give your team more !

Holiday sales training - give your team more !

After three years of group sessions and one-to-one coaching, Alan was delighted to hear that, as of the end of October (the statistical end of their sales year) a number of the consultants had indeed enjoyed incomes in excess of £40k the highest of which exceeded £43k!

Offering your team a viable but motivating commission scheme combined with slightly above average salaries will keep you ahead of your competition – producing a winning team and keeping the best sales agents from going and working for your competitors. It makes sense doesn’t it ?!

Travel industry – tour operator home worker training

Tuesday, November 3rd, 2009

In the travel industry, holiday companies and tour operators frequently employ an army of homeworkers. This works well for a number of reasons.  

Homeworkers gives you more flexibility for your sales agents

Homeworkers gives more flexibility for your sales agents

You have access to a wider part of the job market, and the sales agent is motivated to perform.  The slight difficulty is in arranging training for them. You know they need sales training, but often getting your home based team into your offices at the same time for training can be challenging !

Holiday Experts have announced (in Travel Weekly 23rd Oct 2009) that they expect to recruit another 100 home workers during the next two years after several of their existing team saw their commission earnings increased by more than 41% following successful in-house training. Alan Cook our travel industry training specialist has many years sales training experience having worked at Thomas Cook and Page & Moy, now part of Travelsphere. He has run many successful training programmes and can even offer home based one to one coaching and training for your sales staff. We can be flexible in how we deliver travel industry telephone sales training so you and your team don’t have to be !

One to one travel industry sales training trebles conversion

Sunday, October 4th, 2009

The benefit of one to one sales training for teams in travel is that you can have bespoke and highly tailored training according to what each of your travel consultants needs. Our specialist travel trainer Alan Cook based in Leicestershire has worked with many travel, tour operators, travel agencies, holiday companies and cruise companies over the years.

Travel sales training will get more of your customers here

Travel sales training will get more of your customers here

 

Alan has worked with Salford based Cruise1st, a subsidiary of Royal Caribbean Cruises, for the last year to help develop the call handling and selling skills of their telephone consultants.

A programme of tailored training has seen several consultants achieve their best figures to date. One consultant identified that, following her regular one-to-one training sessions, she now has much more control over her attitude and behaviour toward customers! In the past she held the misguided view that call handling in a call centre is all about speed and urgency and a desire to end the call as soon as possible ! She now recognises the value of building a relationship with callers. While she takes far less calls each day now, her conversion ratio has nearly tripled; better still she enjoys her work more!!

Alan also joined the senior team on a four-day conference aboard Independence of the Seas. The trip, early in September, sailed to Cork in Southern Ireland and Alan’s conference presentations were made to representatives of several of the leading cruise companies. If you are interested in how we can help you increase the sales output of your travel sales team, give us a call on 01858 461148. Or simply e-mail us at info@tomarket.co.uk

Travel industry sales training – holiday companies

Thursday, August 20th, 2009

Travel industry sales training – holiday companies. Travel companies often have a particular interest in working with training providers who have a detailed knowledge of the travel business.

Sales training and customer service training for these companies is as important now as it has ever been. We are pleased that we secured the services of a top travel industry trainer. Alan Cook has over 25 years experience working as a trainer and most of them with travel companies. He joined us back in 2007, with a wealth of experience in the travel and leisure industry. 

Alan Cook - specialist travel industry trainer

Alan Cook - specialist travel industry trainer

If you are looking to increase your conversion rates on the phone, to sell more, to make more bookings of your overseas, or ski or UK based holidays we know a man who can. He’s already been doing it for a number of years. Alan Cook has many years experience having worked for Thomas Cook at Peterborough, and Page and Moy a Leicester based travel company now owned by Market Harborough based travel group Travelsphere.

Contact us info@tomarket.co.uk if you are a travel industry company wanting to do more. We can help.

Expert travel industry training in Leicester, Market Harborough, Peterborough, Manchester, Brighton, London, Birmingham, York, Cambridge, Coventry, Nottingham, Derby. In-house training, coaching programmes and mentoring for customer service, telesales and sales agents for UK breaks, ski holidays, tours, cruises, chalets, escorted tours etc.

Travel industry sales training – improving call conversion rates

Tuesday, June 30th, 2009

Travel industry sales training is all about improving call conversion rates. We know, we work on this for a living. Or at least our travel industry specialist trainer Alan Cook does. Over 25 years experience in fact of helping travel industry companies improve sales conversion rates, getting more bums on seats.

Travel industry selling - is all about getting your customers here !

Travel industry selling - is all about getting your customers here !

Travel Counsellors Ltd are an award winning travel company having won the Queens Award for industry. They’ve also been on the Times/Virgin100 list of most successful (non-quoted) UK companies since Alan started working with them in 1999.

Initially they had 35 consultants, and fewer than 10 were achieving ratios of better than one booking per ten calls. Over a period of working with the company for 3 years the number of consultants had grown, over 30 were achieving conversion ratios of 1 booking every 5 calls, and a number of consultants were even achieving a 1:1 ratio!

If you want us to help you sell more holidays, breaks and leisure breaks, give us a call and we’ll be glad to do the same things for your travel business.

Travel industry one to one training for homeworkers

Monday, May 4th, 2009

 One of the challenges facing those of you with home working teams is that management easily loses day-to-day coaching and motivating opportunities.

one to one training for homeworkers - to sell more holidays !

one to one training for homeworkers - to sell more holidays !

We have a specialist travel consultant trainer Alan Cook who has spent many years working with travel industry operators to overcome these challenges.

Travel Counsellors, a Bolton based Travel Company and the only travel organisation to win the prestigious Queens Award for Enterprise, came up with a solution when they engaged Alan Cook to travel the country visiting consultants in their own homes and delivering 2-3 hour, one-to-one coaching sessions. The result is that many of the consultants saw their call conversion ratios improve from an average figure of 1 in 10 to a more successful 1 in 5 with several consultants achieving even better results.

If you think you can handle a doubling in your bookings give us a call on 01858 461148 and maybe we can help you achieve similar increases !

Travel City Direct – training helped retail arm

Wednesday, February 4th, 2009

With the ‘crash’ of Excel Airways last year, the travel industry lost one of it most successful tour operating retailers – Travel City Direct. Ironically at the time the parent company collapsed, the travel retailing arm was enjoying another successful year.

Travel consultant sales training can help you take off !

Travel consultant sales training can help you take off !

The Blackpool call centre manager Ian Moore, attributed much of the success to the call conversion training delivered by our travel sales training specialist Alan Cook. When first involved with the consultants the conversion ratio was a little over one booking every 13 calls. After structured classroom and one-to-one sessions, that ratio came down to a booking every 9/10 calls which in turn contributed in excess of a £3 million increase to the ‘bottom-line’ figures.

If you are ready to handle an uplift in your sales business, give us a call and we’ll send our top man to meet you, have a chat and talk about how we can help you increase your sales figures. If you want to of course !!