Posts Tagged ‘telemarketing training’

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Telesales masterclass – 20th & 21st February 2012 – Leicester Northampton

Thursday, January 19th, 2012

Telesales masterclass for telesales and telemarketing. Our next 2 day telesales masterclass will run on 20th & 21st  February 2012 at a venue in Leicestershire or Northamptonshire.

Telesales masterclass - February 2012

Telesales masterclass - 20th & 21st February 2012

The course will cover all the key elements of telephone techniques and communication skills, and how to structure an effective sales call. We’ll be covering top tips and techniques for dealing with objections, listening skills, and questioning skills – what the different questions are, when to use them and how to structure a powerful telephone sales call around good questioning. Add into that an introduction to the 2 stage process for directing the conversation, and a couple of hours on how to structure powerful telesales and telemarketing calls and you have the basic tools to make sure you convert more opportunities, for more value, more often.

Business conditions are challenging for many organisations at the moment. Those who are best at converting the opportunities that are there, will prosper. Contact us for more details on 01858 461148. You can download a copy of a telesales course schedule directly from the site http://www.tomarket.co.uk/course-schedules.php

Course fees are £399 + VAT per delegate for the 2 day course, although there are discounts for 2 or more delegates attending from the same company.

This 2 day course is ideal for telesales and telemarketing personnel in Leicester, Northampton, Coventry, Birmingham, Derby, Nottingham, Cambridge, Peterborough, Kettering, Corby, Wellingborough, Oadby, Market Harborough, Hinckley, Oakham, Warwick, Leamington Spa, Stratford on Avon as well as wider parts of Leicestershire, Northamptonshire, West Midlands and East Midlands.

BOOK NOW for places on 20th - 21st February 2012 Telesales masterclass course. Get your sales year off to a promising start.

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Posted in Cold calling, communication skills, Forthcoming courses, Internal sales, Overcoming objections, sales development training, telemarketing, Telemarketing management, telephone techniques, telesales, Telesales tips | No Comments »

Telesales & telemarketing masterclass – 12th & 13th December 2011

Wednesday, November 23rd, 2011

Our next 2 day telesales masterclass will run on 12th & 13th December 2011 in Coventry.

Telesales telemarketing training

Telephone sales masterclass - December 2011 East Midlands

Just 3 weeks away.  This course will cover all the key elements of communication skills and how to structure an effective sales call. We’ll be covering top tips and techniques for dealing with objections, listening skills, questioning skills – what the different questions are, when to use them and how to structure a powerful telephone sales call around good questioning. Add into that an introduction to the 2 stage process for directing the conversation, and a couple of hours on how to structure powerful telesales and telemarketing calls and you have the basic tools to make sure you convert more opportunities, for more value, more often. Business conditions are challenging for many organisations at the moment. Those who are best at converting the opportunities that are there, will prosper. Contact us for more details on 01858 461148. You can download a copy of a telesales course schedule directly from the site http://www.tomarket.co.uk/course-schedules.php

Course fees are £399 + VAT per delegate for the 2 day course, although there are discounts for 2 or more delegates attending from the same company.

This 2 day course is ideal for anyone in Coventry, Birmingham, Derby, Nottingham, Leicester, Cambridge, Peterborough, Northampton, Kettering, Corby, Wellingborough, Oadby, Market Harborough, Hinckley, Oakham, Warwick, Leamington Spa, Stratford on Avon as well as wider parts of Leicestershire, Northamptonshire, West Midlands and East Midlands.

BOOK NOW for places on  12th - 13th December 2011 Telesales masterclass course.

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Posted in Cold calling, communication skills, Forthcoming courses, sales development training, Selling advice, telemarketing, Telemarketing management, telephone techniques, telesales, telesales team management | 2 Comments »

Telemarketing scripting – why it’s a good idea

Tuesday, August 23rd, 2011

Telemarketing scripting – the case in favour. Scripts have a bad press. Many people recoil in horror at the very mention of the word – but wait – hear me out! The reason I suspect that many people don’t like scripts is because we associate them with half-witted telesales and telemarketing people calling us (often at home), not knowing what they’re talking about, with poor knowledge of their products or services. Furthermore if you DARE to ask them a question, they’re thrown, because you are taking them off script.

Telesales and telemarketing training

Telemarketing scripts maybe not such a bad idea

However, it is important to have a structure for your call.  So perhaps it’s semantics – we need a call guide rather than a script.   What is important though is that you sound like it’s your words. Learn to ‘act’ and ‘feel’ the script, not just ‘read’ it.  Remember all movies are scripted. Those presented with Academy awards and Oscars are not ad libbing. They are won by people who make the script sound real, they ‘act’ the script. This takes thought and practice, but it can be done.

Have a strong idea of what you want to say and where you want to the call to go.  This includes the ability to respond to any specific comment or qusestion your prospect asks. Deal with it, and then you can return to your script (sorry call guide.) Following this will ensure you make more consistent calls and surprise, surprise you’ll achieve more consistent results.

To Market runs telephone sales and telemarketing training courses across the East Midlands, Peterborough, Cambridge, Leicester, Northampton, Derby, Nottingham, Kettering, Corby, Wellingborough, Coventry, Birmingham, Lichfield, Solihull, Peterborough, Wolverhampton, West Midlands, Milton Keynes, Lincoln, East Midlands as well as wider parts of Leicestershire, Northamptonshire, Cambridgeshire, Suffolk, Buckinghamshire, Warwickshire, Nottinghamshire and Derbyshire

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Posted in Cold calling, sales development training, sales lead generation, Sales tips, Selling advice, telemarketing, telephone techniques, telesales, Telesales tips | No Comments »

7 steps to close the sale

Friday, June 3rd, 2011

7 things to help you close that sale. More things than steps to be honest.

We are all in situations where the sale is there to be taken. Some you will win, some you will lose. And that in itself is important not to get too hung up about.

Sure you should do everything you can to ensure you get the deal. I think you should also be aware of and monitor your win ratio. Certainly in our business To Market we track the percentage we win, the percentage we lose and the percentage where the order is never placed (to the best of our knowledge.) You should do the same to ensure the market isn’t changing without you being aware of it. 

sales training helps get better results

7 steps to selling more - make them yours

There are many things to do that will give you the best chance of winning more and losing less. And remember the more you win, the more it turns up the heat on your competitor doesn’t it ?!

  • Be Subtle
    Obviously, you don’t want to just shout out “Well, let’s get the order signed then shall we?!” You need to be subtle about the entire process and build trust with them.

 If they throw objections your way, you MUST deal with them. Otherwise they will feel you’re not listening.

  •  Ask questions. Ask plenty of questions. These are vital for 2 reasons. First it shows interest in the other human being. They will like this and it builds trust. Secondly it allows you to gather all the information you need. In turn, this will make it more likely you will sell them the right product or service to fit their needs. 

 

  •  Offer Choices
    Your potential customer doesn’t want to feel like they’re being pushed into anything. You need to give them choices. This could be something like the specification of the product or service, the quantity, the colour, delivery options, upgrades etc. 
     
    • Demos and trials
    One of the best ways to close a sale is to let the customer test the product or service. Show them how it works and how it fits into their lifestyle. Allow them to try it in their application, using it in the environment and way that they would normally. This allows them to ‘buy it’ in their mind. Once they’ve done that, you’re there!

 

  •  Use careful language
    Remember to speak positively, and with benefits. But you must also keep your credibility intact. Making fantastic claims or using manipulative language won’t win you friends. Even using their language back to them (as you are taught within NLP) will help them feel you are just like them. It makes rapport building considerably easier.

 

  • Ask for the order. Once you’ve done what you think you need to do to secure the order, just simply and smoothly run into the next bit which is to ask them if they want to go-ahead, or do the paperwork or book it in. Closing shouldn’t be scary and is merely the next part of the sales process.

 

  • Build future sales opportunities. Keep in touch regularly and always be looking to build the next sale. This could be an upgrade, a new improved product, whatever. Bear them in mind for other things your company could offer them that would make their life better and also tie them in stronger with you.

In selling we never stop learning, but these are certainly 7 steps to ensure you win more, and lose less! The best of luck.

We cover sales and customer service training for clients around the UK including Leicester, Northampton, Kettering, Wellingborough, Coventry, Birmingham, Solihull, Lichfield, Cambridge, Milton Keynes, Peterborough, Leamington Spa, Warwick, Stratford on Avon, Nottingham and Derby. Call us on 01858 461148 if you’d like more details.

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Posted in Cold calling, Field sales training, sales development training, Selling advice, telemarketing, telephone techniques, telesales, Telesales tips | No Comments »

7 tips on how to make cold calls

Monday, August 2nd, 2010

7 tips on how to make cold calls. Need to make cold calls, but after some tips?

Making cold calls is an integral and therefore important part of growing your business. If you want new customers, you have to approach them for the first time (at some point !) If they come through advertising great, but if not, you’re going to have to pick the phone up and make that call. OK, so here’s some ideas on how to do it …….

 

Cold calling is an integral part of generating new business

Cold calling is an integral part of generating new business

1.  Remove the stigma of thinking of it as a cold call. It is just another business call that’s all. And remember everybody is your customer, it’s just that some of them haven’t bought from you yet.

2. Don’t have a script to use verbatim, but do have a call guide. A list of questions you ideally want to ask, and some words for the key message or messages you want to get across.

3.  Your main focus initially on the call should be to engage with the decision-maker on a human level, forget “trying to sell” for a moment and work to build a rapport, just as you would socially. Your first aim is to get them to warm to you.

 4.   Make sure your call is relevant to the target person, or make it relevant. If you can’t – don’t make the call, you’ll be wasting your time.

 5.   Be aware that as little as 5-20% of the impact of your communication comes from the words you use. The rest comes from the way you say it. So make sure you sound enthusiastic and believe in what you do. Refer to Jamie Oliver, Gok Wan and Mary Portas for details!

6.     Learn from every call you make. You’ll find phrases that people seem to respond well to, and perhaps benefits that don’t light people up. Change your approach as you learn.

 7.   Keep a record of all your call activity. So this includes number of calls, how many you get through to, and who you need to diarise for future contact. This will motivate you more even when you’re not getting the results. “At least I can see I’ve made 100 calls today ……..” Not every call gets you the perfect result, but sure as eggs is eggs, if you don’t make those 100 calls, you won’t get any of the perfect results!

 The best of luck.

To Market carries out telesales training and cold call training for teams across the West Midlands, East Midlands, as wll as Northampton, Leicester, Nottingham, Derby, Coventry, Birmingham, Wellingborough, Kettering, Corby, St Ives, Cambridge, Newmarket, Oakham, Uppingham, Loughborough, Warwick, Stratford on Avon, Leamington Spa plus Northamptonshire, Leicestershire, Warwickshire and Suffolk.

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Posted in business growth, owner managers directors, sales development training, Selling advice, small business marketing, telemarketing, telephone techniques | No Comments »

Telephone techniques training course – 1 day

Thursday, March 11th, 2010

Telephone techniques course – 1 day course. We’re just putting the finishing touches to our latest one day course in telephone techniques for all business people who use the phone talking to customers.  This series of one day courses is being offered at venues across the Midlands including Leicester, Corby, Kettering, Wellingborough, Northampton, Loughborough, as well as Birmingham, Milton Keynes, Cambridge, St Ives, Coventry and Daventry. 

Raise your game and build better relationships with your customers

Raise your game and build better relationships with your customers

Whereas our ‘full fat’ 2 day courses are generally aimed at either Telesales OR customer service, this one day compact course is for all staff who deal with customers.

It covers all the basic things you need to be aware of when dealing with customers. In just one day you will cover ;

  • Listening skills
  • Questioning skills
  • Expression (how your voice tells the other person more about you than you will ever know.)
  • Mixed messages (why the message you send is not always the message they receive.)

Attending our course will increase your awareness of yours and your customers communication skills. This will enable you to build better empathy with your customers, thus ensuring better long-term trading relationships.

Better communications skills and telephone techniques leads to more sales and a greater customer experience. If you are interested in this compact telephone skills course in Birmingham, Daventry, Coventry, Leicester, Northampton, Kettering, Cambridge, St Ives, Solihull, Lichfield, Loughborough or anywhere across the East and West Midlands, drop us a line to info@tomarket.co.uk and we’ll send you more information.

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Posted in communication skills, Forthcoming courses, telephone techniques, telesales | No Comments »

Telesales and telemarketing to lead you back into growth

Saturday, September 26th, 2009

Apparently it’s true, telesales and telemarketing to lead you back into growth.

Recent report said that the strength and skill of companies telesales and telemarketing teams and their training and development is going to be key as markets start to move into the recovery phase.

With marketing budgets severly reduced many organisations are finding that post and particularly e-mail campaigns are less successful than they were 18 months ago. Response rates are said to be falling by up to 90% in some market sectors – simply because customers are becoming saturated with marketing messages in their inbox. Partly as a result spam filters are becoming more sophisticated.

Sales recovery - albeit not smooth

Sales recovery - albeit not smooth

Sales and marketing approaches are going back to the personal approach : to speak on a one to one basis with customers and prospects. Of the 2 approaches field sales activity gives the best quality of contact. However it comes at a price. By the time all costs have been considered it is believed that a salesperson’s visit typically costs around £85. The difficulty has been though that recently there haven’t been enough customers to make the numbers stack up.

Telesales and telemarketing allows you to cover your market far more cost effectively, making up to 20 presentations to decision-makers per day typically. Each of these will set you back around £5.

As a result getting the right staff in trained and equally importantly, motivated ready for the rising market is set to become one of the challenges of the next year or so. There are many people on the job market but not enough with a track record of success. Quality people in this market sector are in short supply.

To beat the rush, the time to act is now – to structure your team in a way that secures them before the rest of the market. We’re currently working with organisations in Cambridge, Birmingham, Coventry, Leicester, Northampton, Kettering, Corby and Grantham to help them get prepared.

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Posted in benchmarking telesales teams, communication skills, Independent audit of telemarketing team, Selling advice, telemarketing, Telemarketing management, telephone techniques, telesales, Telesales team assessment, telesales team management | No Comments »

Hiring top people is expensive – training them to be top people is more cost effective

Thursday, September 24th, 2009

Hiring top people is expensive – training them to be top people is more cost effective. I came across the following quote while rereading the One Minute Manager, a top business book from the 1980s. The advice is still as relevant now ……

“You really have three choices as a manager. First you can hire winners. They are hard to find and they cost money. Or second, if you can’t find a winner, you can hire someone with the potential to be a winner. Then you systematically train that person to become a winner. If you are not willing to do either of the first two (and I am continually amazed at the number of managers who won’t spend the money to hire a winner or take the time to train someone to become a winner), then there is only the third choice left – prayer.” From the One Minute Manager (Kenneth Blanchard & Spencer Johnson)   

The case for training is clear, develop the people you have and turn them into winners. Whether you have customer service, internal sales, telesales or telemarketing people, they must be motivated and trained to be the absolute best they can be. Not only will they be more successful for you, but they will also enjoy being successful and will be more motivated. You know it makes sense !

Training is cheaper than recruitment

Training is cheaper than recruitment

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Posted in communication skills, customer handling, Customer service management, customer services, Independent audit of telemarketing team, sales development training, telemarketing, Telemarketing management, telephone techniques, telesales, Telesales team assessment, telesales team management | No Comments »

Telesales and a 30% rise in turnover for Cambridge company

Wednesday, September 16th, 2009

Telesales and a host of other good business initiatives has helped produce a 30% rise in turnover for a Cambridge based company since the beginning of the year.

To Market is pleased to have worked with a Cambridge company in training and development for their telesales team at the beginning of 2009. An intensive 2 day course for the 8 people they have in telesales in their Cambridge office has produced some fantastic results. In a business to business market sector that has seen market falls of 8% year on year, this company has produced increased turnover of just under 30% in the same period.

Cambridge telesales and telemarketing training

Cambridge telesales and telemarketing training

Training work on benefits selling, overcoming objections, dealing with gatekeepers and telephone techniques training has helped the team maximise sales opportunities. Additionally the introduction of new KPIs key performance indicators and a stronger focus on telesales activity has seen contacts and dial rates increase 37% for the team as a whole.

As the market picks up, success awaits those companies who invest in their teams to make sure they are the absolute best they can be. Fortune favours the brave. Bespoke tailored training available for business to business organisations in areas such as Birmingham, Coventry, Leicester, Northampton, Kettering, Wellingborough, Corby, Daventry, Grantham, Stamford, Newark, Cambridge, Newmarket, Derby, Nottingham, and Peterborough as well as wider parts of Leicestershire, Northamptonshire and Cambridgeshire. Talk to us, we’ll explain how.

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Posted in business growth, communication skills, Getting past gatekeepers, Overcoming objections, sales development training, telemarketing, telephone techniques, telesales, telesales team management | No Comments »

Telesales training for plastic packaging companies

Tuesday, March 24th, 2009

Recently To Market was commissioned to run in-house training for a plastic packaging company. We’ve worked with them over many years and the customer service course went well.

We’ve carried out both customer service and telesales training for companies who specialise in the manufacture of plastic packaging.

This training can be based around whatever your business challenges are, but we’ve worked on new sales development, identifying needs, lead qualification, overcoming objections, advice on getting past gatekeepers plus questioning skills. That’s on the telesales, telemarketing and internal sales courses.

On customer service training we work on handling conflict, dealing with complaints, complaint handling in other words, exceptional customer service training and how to delight the customer.

Packaging is one of the industrial market sectors we specialise in so if that’s your bag so to speak give us a call on 01858 461148 or e-mail us info@tomarket.co.uk

 

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Posted in communication skills, customer handling, Customer service management, customer services, Getting past gatekeepers, Overcoming objections, telemarketing, telesales, Uncategorized | No Comments »

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