Posts Tagged ‘marketing for small business’

Now is the time for small business to do your own telemarketing calls

Sunday, October 23rd, 2011

Top tips for small business to do your own business development calls. OK, so the business environment is challenging.

You can sit and wonder what to do to stimulate customers to come to you. Trouble is most of this costs : advertising, PR etc. A more cost effective way of doing it is to make your own sales calls. I always suggest starting with lapsed customers. These are the easiest to convert to becoming trading customers again.

Making small business proactive
Now is the time to become proactive

You can also spend time profiling people to call on Google. Why not do what we call twinning? Look at the customers you already have, and look for others like them. For instance if you do good business with pharmaceutical companies, look for more of them. If your business is geo-centric i.e. likely to be used by local businesses, look local.

It certainly isn’t worth putting together (or worse still) buying a list that is indiscriminate.  You’ll find it demoralising to keep talking to people who have no requirement for your product or service.  Certainly spending time analysing and building a good list to begin with will pay dividends.
Andrew is planning on running a range of marketing seminars over the coming months for owners of small businesses. Entitled ‘Selling your way out of recession’ it will focus on the easy approaches to selling that will give you the best opportunities to build your business or ensure it’s future (depending on where you are currently.)
Please drop us a note to info@tomarket.co.uk if you’d like more details about these sessions. They will be run in a series of locations, aimed at small business owners in Birmingham, Coventry, Derby, Nottingham, Leicester, Northampton, Kettering, Corby, Wellingborough, Coalville, Thrapston, Oakham, Uppingham and wider parts of the East and West Midlands.

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Posted in business development, business growth, Cold calling, Forthcoming courses, Marketing, owner managers directors, seminar, small business marketing | No Comments »

Small business owner in need of help developing telesales ?

Monday, December 7th, 2009

You run a small to medium sized business and you feel telesales has a place in your business. It is after all a proven and highly measurable way of developing new sales opportunities.  You’d either like to develop the team you already have, or alternatively you might be keen to set up a team.

Get personalised one to one mentoring help for your business

Get personalised one to one mentoring help for your business

The thing is you’re an expert in something else – not in setting up and running a telesales or telemarketing team. Furthermore you probably don’t want to be !  

We may be able to help. We can offer bespoke tailored mentoring work with you personally, to help you develop your telesales or telemarketing team. And if we are working with you personally, there is also the possibility that some or all of it could be funded through Train to Gain.

If this is something of interest to you, and you’re based in Leicester, Northampton, Market Harborough, Corby, Wellingborough, Kettering, Lutterworth, Cambridge, Daventry, Coventry, Rugby, Melton Mowbray, Uppingham, Oakham we can help. First we’d like to have a chat over a coffee at your place – and we can take it from there. Give us a call on 01858 461148. We’d be keen to offer you any help, advice or tips we can.

You get some specific tailored help directly applicable to the needs of your business. We can provide you with anything from half a day per month to 5 days per month.

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Posted in business development, business growth, Free training, Funded training, Marketing, owner managers directors, partially funded training, Personal development, sales development training, small business marketing, telesales team management, Train to Gain funding | No Comments »

To Market is on Twitter – not sure why !

Friday, November 13th, 2009

Social networking, viral marketing and blogging is all part of the next big marketing thing or is it ?

The world and markets are changing rapidly at the moment. Traditional business models and marketing practices are changing and may never by the same again. When’s the last time you looked up a telephone number in the Yellow Pages for instance ?

To Market is on Twitter. If you have an account you’re welcome to follow us at . http://twitter.com/AndrewSeaward . Admittedly we’re not entirely sure why yet ! Initially we’re adding backlinks to some of the blogs we’ve posted here. Hopefully that way we’re supplying content and a lot more useful than knowing what Andrew Seaward had for breakfast, or that he’s standing at a train station waiting for a train !

To Market on Twitter - are you ?!

To Market on Twitter - are you ?!

 

If any of you are on Twitter, we’d be interested to know what you use it for and how you see it developing for you. Or is it a social networking tool and nothing else ?

Finally the web has helped create the idea that much information is easily available and FREE ! So it is important to ensure that whatever you offer on your website by way of articles is insightful, and genuinely useful to the reader. The days of full on sales pitches are fading fast. The quality of your free advice will do your selling for you in any case.

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Posted in Marketing | No Comments »