For goodness sake make your telesales or telemarketing call sound interesting. Too many calls fail in the first 10 seconds because it just sounds like a lot of blah-blah – a descriptive piece about what your company does. Who cares? Probably not the prospect.
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Selling is about activity. When running or helping companies manage their telesales or telemarketing teams more effectively, we have a simple 4 part KPI. Activity tells you a lot and is the key ingredient to creating more sales opportunities.
Outbound telemarketing is back in fashion. As B2B marketers find out that inbound marketing models featuring social media, eflyers and websites aren’t the total answer to their prayers, so outbound telemarketing comes back into vogue. With highly personalised one to one communication – no other form of contact offers such a great way of learning about customer wants and needs.
Telephone skills training ideas on audio CD. Covering telephone selling, appointment setting, customer service and a host of verbal communication skills : top tips on listening, questioning, how to avoid mixed messages directing the conversation and other key rapport building skills
Using your call recordings is a great way of developing some highly tailored training sessions for your customer service, telesales or telemarketing team. This has been featured in a few training programmes including one run recently in Northampton. Running the standard telephone skills excellence course followed by workshops based around real life calls is a powerful structure for training.
Start your training with a light-touch exercise – a quick 2 hour audit on your telephone team? Non-invasive, so no time off the phone and we’ll give you a view on how your team interacts with customers on the phone. For both outbound telesales or telemarketing or alternatively for inbound customer service teams. It is also great to run it pre-training to help maximise the benefit of the classroom time.
Everyone tends to struggle with sales objections. It’s just that some people learn to cope with them better than others. It is because we go through the emotions of rejection. Here are some practical tips to help deal with them, taken from the training module on Complaints, Objections and Nos. There is an audio CD on the subject too for just £34.99.
Closing is often feared in selling. And yet it is simply a part of the sales process. it is nothing more, nothing less. Generally the close is a short question. Built into your sales approach, it should just flow. Here are 6 tips about different stages of the sales close.
5 top tips for setting up your own in-house telesales team.
Here 5 great points about how NOT to do your telemarketing. Good telemarketing requires some thought, some planning and some professional pride. Don’t be one of those telemarketers that gives us all a bad name. Phoning people to sell gas or electricity when they work in serviced offices is clearly a waste of time and frankly not very bright.