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The magic ingredient that will help you get on in life – ENTHUSIASM

Friday, June 25th, 2010

The magic ingredient that will help you get on in life is ENTHUSIASM and it’s close associate ENERGY.

I often sit there watching TV at night wondering what makes those who offer us advice on all manner of aspects of our life, celebrities. Is it that they’re the most highly qualified in their field? Not usually. Are they the brightest or most experienced? Again not necessarily. But what they all possess in common is enthusiasm for what they do and energy around doing it. This is especially true of the TV chefs. I always think people like Jamie Oliver and Rick Stein really love what they do. The cynic may say, well yes “if I was earning what they were earning, I could be enthusiastic too.” But of course it doesn’t happen that way round does it? You have to put the effort in first and loads of energy, then the rewards will come. Ok, that’s the moralising over!

Enthusiasm and energy are what will get you waht you want from life

Enthusiasm and energy are what will get you what you want from life

If you’re selling your business to others as a business owner or director or you’re employed in a sales position, it is really important – vital in fact that you’re communication  reflects this positive attitude and strong belief.

Those of you who have already been on one of courses and done the work on ‘Expression, Energy and Emphasis’ will know that you can tell 40+ things about a total stranger from the opening 6 words of a telephone conversation! Remember grey, red, pink & fluffy and the brown man ?!

The energy in your voice will say more about you than you will ever realise. Make it part of your power of attraction. Jamie does.

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Posted in communication skills, Independent audit of telemarketing team, sales development training, Selling advice, telemarketing, Telemarketing management, telephone techniques, telesales, telesales team management, Telesales tips | No Comments »

Make sure your telesales team is targeted on what you are targeted on

Friday, May 7th, 2010

Make sure your telesales team is targeted on what you are targeted on. Obvious advice in theory, but not every organisation with a telesales or telemarketing team follows this. It can be easy to dismiss the need to do this on the basis that the management looks after the commercial elements for instance.  We have worked with companies in the past who only target their team on sales and then have to manage a large volume of unprofitable orders.

Make sure your telesales targets reflect corporate goals

Make sure your telesales targets reflect corporate goals

We’re just starting a programme with a client just outside Birmingham who has a large team selling items business to business over the phone. We carried out a team audit with them recently (more details of team audits at www.tomarket.co.uk/teamaudits.php.)

The team actively promotes the fact that the goods are free on approval and “if you don’t want them, we’ll simply pick them up from you free of charge.” Also phrases such as “no obligation” appear frequently. Clearly this strategy is intended to get as many products out as possible which is great – but there is no sense of them being selective at all with who they mail out to. The result is that the company feels that too much of it’s sales activity is unprofitable.

The team is targeted on products sent out. It doesn’t take into account how many products come back.

It is really important that you understand what your business needs and ensure at least some of this is fed through to the telesales or telemarketing team on the front line. It pays to make sure everyone shoulders the responsibility for the overall success of the company. And the danger of keeping any part of  your team in the dark is that first they don’t understand what is important to the organisation they are working for, and worst they may not realise that what they are doing is counterproductive. Furthermore, how can you ever discipline someone for poor performance if they have every reason to believe they’re doing a good job?

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Posted in benchmarking telesales teams, Commission schemes, Independent audit of telemarketing team, sales development training, telemarketing, Telemarketing management, Telesales team assessment, telesales team management, Telesales tips | No Comments »

Buy some huge experience with a short term telesales manager

Tuesday, January 26th, 2010

Buy some huge experience with a short term telesales manager. There are other alternatives to simply recruiting and committing to the fixed cost that employing your own telesales or telemarketing manager involves.

The job market has changed a lot in the last 12 months or so, and there are a number of high quality people who have previously run successful telesales and telemarketing teams who are now out of work. And frankly the vast majority are open to suggestion.

There are alternative ways of getting the right manager for your team

There are alternative ways of getting the right manager for your team

You are therefore in a powerful position. You hold the cards. You therefore don’t have to recruit in the same way that you used to, at least not at the moment. A good quality interim telesales or telemarketing manager can help you by drawing on wide industry knowledge. You can benefit from cross industry best practice. Chances are the person currently heading your team the telesales manager, telesales team leader or telemarketing supervisor may have more limited experience.

An external interim manager should be able to offer you many things. They will know some great people to speak to, they can provide training for the team, and knowledge of how to set up systems that work, that are proven across industry.

We specialise in business to business for instance and have worked in many market sectors over the years including small business, insurance, packaging, plastic container manufacturing, automotive leasing, board printing, I.T., health and safety products, with directors of small to medium sized business, fork lift trucks,  software,  capital equipment, car finance, car dealerships, marketing agencies, outsourced telemarketing agencies, office cleaning, vending machines, event organisers, paper print, schoolwear, workwear, payroll training, healthcare insurance, optical services, plus many more !

We therefore have some good cross industry experience and we know of a few quality managers who are looking for the right position across the Midlands. For more information about how this may work for you, call us on 01858 461148  or e-mail us info@tomarket.co.uk. Get another job ticked off your list !

We can help you with phone team management and development across the Midlands including Birmingham, Coventry, Daventry, Northampton, Kettering, Corby, Wellingborough, Leicester, Loughborough, Cambridge, St Ives

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Posted in benchmarking telesales teams, Independent audit of telemarketing team, interim telesales manager, small business marketing, telemarketing, Telemarketing management, telesales, Telesales team assessment, telesales team management | No Comments »

Unsolicited telephone sales calls can be illegal

Friday, January 22nd, 2010

Unsolicited telephone sales calls can be illegal. So this means you can’t simply start calling names and companies at random from a list. And you certainly can’t do what some companies used to do in the 80’s which was to call numbers out of the Yellow Pages to make sales calls. 

Make sure your telesales activity stays the right side of the law

Make sure your telesales activity stays the right side of the law

As long ago as December 2003, the government introduced legislation which made it unlawful to make unsolicited calls to individuals who have indicated that they do not want to receive such calls. Both consumers and businesses can register their unwillingness to receive telephone (TPS) and fax (FPS) communications on a central register.

Over 15 million consumers and businesses have already registered their numbers which means these businesses and consumers must not be contacted unless permission has been explicitly granted to the calling company. There is a potential fine of up to £5,000 for each breach of the legislation. So this means you must ensure your in-house list must be checked periodically, and any lists you buy in should already be TPS checked. Any reputable list supplier will do this as a matter of course.

Incidentally there is a shelf life of 3 months on these checks meaning that any list that has not been checked for 3 months should be checked again. There are many companies that will provide a service to check your numbers for you, such as www.numbercheck.co.uk.

We find that this is a much more serious issue if you operate and sell in consumer markets and phone people at home. Most companies don’t register their office numbers thank goodness as the whole economy would grind to a halt, but many householders do.

This is brought to you as part of  To Market’s public service! If you want further information or advice on this subject, we suggest you have a look at the telephone preference service’s website http://www.tpsonline.org.uk/ctps/what/ for all the official information.

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Posted in Independent audit of telemarketing team, owner managers directors, small business marketing, telemarketing, Telemarketing management, Telephone preference service, telesales, telesales team management | No Comments »

What to do if you lose an order

Monday, January 18th, 2010

Sadly sometimes it’s gonna happen. Despite your best efforts and the positive thoughts you had about this job, you find out you did not get it. At this point many salespeople simply give up and move on. After all there’s plenty more fish in the sea. However you’re a professional and so you’re keen to learn as much as you can from this situation. Good !

Professional telesales & lost orders

Professional telesales & lost orders

Often you will hear of this lost order indirectly. It seems customers don’t want to deliver bad news in person. So strangely if you’re going to get additional information about what happened and why, you will need to make it easy for them ! As I said – strange that !!

Contact them by phone, and explain that you’re keen to learn from the experience both personally and from the company’s point of view. Phrases such as “I’m interested in knowing about how we stand in the market place and so I’d like to ask you why on this occasion we weren’t successful in winning your business. Hopefully that way we can learn from it, and improve what we do in future.”

Because their guard is down, you will often find out valuable information. It will also tell you about what is important to them in choosing a supplier. You will be amazed how often it isn’t the price !

Having a dialogue with the customer is important too as it helps you start the dialogue for next time. And as many of your other competitors won’t be doing this, it starts to build your opportunities for next time. Also of course, if your victorious competitor lets them down, they’ll be on the hunt for an alternative supplier. And if you’ve already spoken to them and they know you’re not harbouring a grudge, they’re much more likely to try you aren’t they ?

To Market runs training for companies across the Midlands including Birmingham, Lichfield, Solihull, Coventry, Leicester, Northampton, Wellingborough, Cambridge, St Ives, Corby, Kettering, Daventry and wider parts of Leicestershire, Northamptonshire, Cambridgeshire and the West Midlands

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Posted in communication skills, Independent audit of telemarketing team, sales development training, telemarketing, Telemarketing management, telephone techniques, telesales, Telesales team assessment, Telesales tips | No Comments »

Keep telesales language and suggestions positive

Friday, January 8th, 2010

What you say on the phone is extremely important. And people you talk to will pick up on things without you or them even realising it ! Also remember that what you say reflects what is going on in your head, (the internal dialogue as NLP practitioners call it) so staying  positive is key.

When carrying out team audits with telesales, telemarketing and internal sales teams we often notice agents being apologetic or negative about the suggestions they are making. This is a great shame as it undermines what you are offering.

Positive language and suggestion will help you sell more

Positive language and suggestion will help you sell more

On one team audit we carried out for a Midlands based vending machine company we advised the client to brush up on some of the sales language. “Is there any way I can send some info out ?” suggests that you are asking them a big favour. It also implies you are expecting a ‘No’ too.  In training, we often talk about how asking a question framed as a suggestion sounds so much more assertive. An alternative therefore might be “OK, what I’d like to do is send you some information about our latest range of vending machines. I’ll then give you a call early next week when you’ve had the chance to have a look at it. Is that ok ?”  

I’m not pretending that making such changes to your ‘script’ is easy to do instinctively, being a good salesperson requires practice, and so does being an effective phoner. And remember your voice is the only tool you have to use.

On another team audit http://www.tomarket.co.uk/teamaudits.php with a company in the board packaging industry we noted the need to minimise negative language. One one call Tim said “I’ll find out what went wrong” in answer to a question from a customer who’d had problems with a previous product. There are other ways of wording this so that it doesn’t sound so serious. “Ok, I’ll have a look into that for you, and I’ll ask Sharon our product devlopment manager to give you a call to discuss it with you. Would that be ok ?” 

Finally when talking business with clients and prospects avoid provocative phrases “to avoid harassing you on a weekly basis.” Make it sound warm and human by all means but don’t ‘suggest’ things which have negative imagery. Unless you’re marketing Marmite – in which case “you’ll either love it or you’ll hate it” is probably ok !

This is a topic that comes up frequently in our courses in Leicester, Northampton, Birmingham, Coventry, Cambridge, Milton Keynes, Daventry, Solihull, Lichfield, Corby, Kettering, Wellingborough, Nottingham, Derby, Loughborough, Melton Mowbray as well as wider parts of Leicestershire, Northamptonshire, the East and West Midlands

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Posted in benchmarking telesales teams, communication skills, Independent audit of telemarketing team, Selling advice, telephone techniques, telesales, Telesales team assessment, vending | No Comments »

Hire an interim to support your new telesales manager

Monday, January 4th, 2010

Hire an interim to support your new telesales manager. You may have a new team leader, or a supervisor who you’ve just promoted to run the team for you. This is something they deserve and have worked for, and you want to acknowledge their contribution. However you may also acknowledge (perhaps privately) that they don’t have all the rounded commercial and business skills that will help them become an immediate success. This is a situation we are coming across increasingly at the moment as clients seek to motivate and reward the staff they already have without wishing to commit to management wages and extra salaries.

Help support your telesales or telemarketing team leader

Help support your telesales or telemarketing team leader

You want them to lead the team on a daily basis, but you recognise that they may need some help and assistance setting up good management reporting systems and training. Perhaps they’ve never had to look at key performance indicators before, perhaps they don’t know where to start. Have they ever trained a team ? And what are they like at working with you to set up a good motivational commission scheme ?

Other areas we typically look at include the quality of the database.  What’s the quality like ? Have they had to evaluate it before ? In order to help your team supervisor or team leader make a quick success of their role and in order to help shorten the learning curve, we can work alongside them on an interim basis to help get the systems set up. Once that’s done, we step away and you then manage your team in-house.

Hiring an interim on a fixed number of days per month can give them the support they may need to get things set up without you commiting to the ongoing cost. If this is an idea you’d like to explore further, just drop us an e-mail to info@tomarket.co.uk and we can have a chat.

We can help you with interim telesales or telemarketing management across the West and East Midlands including Leicester, Birmingham, Lichfield, Solihull, Coventry, Derby, Nottingham, Kettering, Corby, Wellingborough, Milton Keynes, Melton Mowbray, Daventry, Northampton, Newmarket and Cambridge

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Posted in benchmarking telesales teams, Independent audit of telemarketing team, interim telesales manager, owner managers directors, Telemarketing management, Telesales team assessment, telesales team management | No Comments »

Specialised travel industry training

Tuesday, December 22nd, 2009

Specialised travel industry training. Yes we can ! The value of sales training is arguably stronger now than it has been for a long while. As we know, the failure of some travel companies recently has been well documented, and travel companies are having to fight hard to get customers’ travel money. Those that invest in their sales teams and their companies will come out stronger. Sometimes winners get acknowledged with awards too !

Travel industry sales training is all about getting more of your customers here

Travel industry sales training is all about getting more of your customers here

Earlier this month (9th Dec) leading UK organisation Complete Cruise Solutions held their annual awards for the UK travel industry on-board the Queen Victoria in Southampton Docks. Cruise1st – the Salford based and wholly owned subsidiary of Royal Caribbean Cruises, gained three individual awards. Their sales results for the year won them the Western Region awards for Most Improved Sales for Cunard, P&O and Princess Cruises”. Gareth Evison, Product Manager for Cruise1st was delighted to accept the awards on behalf of the company and attributed their success to (amongst many things) the sales training the company had been receiving these past twelve months from our specialist travel trainer Alan Cook. If you are involved in travel, whether it is travel agency, or as a cruise operator or a tour company or you are in the leisure industry, give us a call. And who knows next year it may be you accepting accolades and awards. Would be nice wouldn’t it ?

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Posted in benchmarking telesales teams, Independent audit of telemarketing team, telesales, Telesales team assessment, telesales team management, Travel industry training | No Comments »

Create a dynamic atmosphere with your telesales team

Monday, December 21st, 2009

It’s really important you create a dynamic atmosphere within your telesales team. Winning teams look, sound and behave different to other teams. You may believe that the feeling of success and the buzz comes from the success itself. But there’s no reason why you shouldn’t encourage the team to produce this energy themselves. This is one common theme with team audits we carry out on teams – where we go and listen in to them for 2 hours while they talk to real customers and prospects on the telephone. http://www.tomarket.co.uk/teamaudits.php for more details of our team audits.

Motivate your telesales / telemarketing team - success brings success

Motivate your telesales / telemarketing team - success brings success

In one report for a Birmingham client in metal manufacturing we wrote “Consider working on some more ‘jazzy’ ideas for making it feel more like a sales office. We could work on this with the team collectively.”

Teams often have whiteboards in the office to record something, but it’s frequently not in real time. One car company we visited in September (2009) had a whiteboard divided up into sections with each persons name down the left. It was titled Targets 2008 ! and there were no numbers anywhere on the board ! Oh dear, oh dear, oh dear ! Instead use your whiteboard to monitor activity and give feedback to your team.

Having a series of KPIs (key performance indicators) is another important part of this. Every member of the team needs to know how they’re doing against what the company requires. Again in realtime, not just at the end of the month. How can a person be motivated if they don’t know how they’re doing ?

There are many more ideas about motivating your team through creating the right atmosphere, and if you think your team would benefit from some more structured working and an injection of energy, give us a call today on 01858 461148. We can kick some ideas around.

To Market runs team audits with companies across the company and we can agree the fee with you in advance. We work across the East and West Midlands including Birmingham, Lichfield, Solihull, Leicester, Northampton, Derby, Nottingham, Cambridge, Newmarket,Wellingborough, Kettering, Corby, Warwick, Leamington Spa, Huntingdon, St Ives as well as wide parts of Leicestershire, Northamptonshire, Cambridgeshire, and Suffolk.

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Posted in benchmarking telesales teams, Independent audit of telemarketing team, owner managers directors, Telemarketing management, Telesales team assessment, telesales team management | No Comments »

Get advice on why not to hire a new telesales manager

Monday, December 14th, 2009

Get advice on why not to hire a new telesales manager. If you are currently looking to build up the telesales or telemarketing function in your company, you may be looking at recruiting a new telesales manager. Alternatively you may be looking to recruit one who has left. However there is a flexible alternative.

Hiring a short term telesales manager gives your business flexibility

Hiring a short term telesales manager gives your business flexibility

You can hire in a manager for a limited period of time. You can agree some objectives for them, and you can ‘hire’ them for a fixed number of days per month. A package might be between a half a day per month and say 6 days per month. In this time a quality telesales or telemarketing manager will be able to help you set up good managment systems and KPIs (key performance indicators) for your team. They should also be responsible for training and agreeing with you some targets and benchmarks for activity and results.

We can come and have a chat over a coffee about how this may work for you.  We can give advice on what to look for, and what an interim or short term contract telesales manager may be able to offer you. So if you’re in Leicester, Northampton, Market Harborough, Corby, Wellingborough, Kettering, Lutterworth, Cambridge, Newmarket, Daventry, Coventry, Rugby, Birmingham, Lichfield, Solihull, Melton Mowbray, Uppingham, Oakham give us a call on 01858 461148  and we’ll have a chat.

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Posted in benchmarking telesales teams, Independent audit of telemarketing team, interim telesales manager, Marketing, owner managers directors, small business marketing, telemarketing, Telemarketing management, telesales team management | No Comments »

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