Everyone tends to struggle with sales objections. It’s just that some people learn to cope with them better than others. It is because we go through the emotions of rejection. Here are some practical tips to help deal with them, taken from the training module on Complaints, Objections and Nos. There is an audio CD on the subject too for just £34.99.
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Good selling in B2B is often about informing and offering knowledge, and advice to your customer, then allowing them to make their decision. Building your own credibility long-term with industrial or commercial customers will pay great dividends long-term once they know they can trust you.
Some tips on managing and motivating a telephone based team. Appreciate that done well telephone communication with customers and prospects can pay great dividends. Spend time and effort constructing your working processes around keeping your team happy, motivated and on-message. It’ll make your life easier!
The only course in the UK specifically designed for first team telephone team managers, supervisors and team leaders? 2 days in-depth course guiding first line managers through the challenges of motivating and running a customer service, telesales or internal sales team. December 2017
5 top tips for setting up your own in-house telesales team.
When are the worst times of the week or day to make outbound telephone sales or telemarketing calls? Monday mornings are a waste of time, Friday afternoons don’t even bother. The first hour 9 – 10 is a bit fruitless and don’t try to get a decision-maker during school holidays. Summer holidays, July and August are also to be avoided. Most of December is a write-off to be honest. And so it goes. What does that leave? When is it best to hit the phones to reach your target prospect?
Switch selling and how to. This is about finding another way of offering a different solution for the same requirement. Selling adhesives for instance to someone who thought they wanted nails or screws. This needs some good questioning skills to find out more about the need and also good listening to fully understand the customer’s standpoint. But done well, it helps you build great credibility with your customer.
Cross selling ‘how tos’ here. Defining cross selling as offering alternative products or services, perhaps when you’re out of stock of a product that the customer wants. Keeping the customer informed and offering best advice based on good product knowledge is key to building a long-term relationship with your customer.
Running incentive schemes is a valuable part of keeping the telesales or telemarketing team focused on the organisation’s goals. However there are some common banana skins to avoid if you want your commission, bonus and or campaigns to produce the right results. Here 5 of the common pitfalls.
Making upselling work for you. Increasing average order value increases profits and gives your customers a more comprehensive level of service if done right. Done badly, it puts people off, and means you sell less.